Your Demo Resource Guide

Learn how our software demo can be used to help you help your customers

As a software company, your most valuable asset is your product. Demonstrating your product – the software demo – is a critical element of the software sales cycle.  The Omedym Demo Resource Guide is designed for your pre-sales, sales, marketing and executive team. It’s packed with content to help you improve, augment and monetize your current demo process.

How many demos does it take to close a sale?

It’s time to stop talking about “the demo” and start thinking about showcasing your best asset – your awesome product and expertise.  Firstly, what is “the demo”?  Depending on your product and target audience, you may give multiple demos to the same prospect company, even to the same person, during the sales process.  Secondly, once you’ve won the business, the demos need to continue: implementation, upgrades, benchmarking, troubleshooting. 

Say hello to the DQL (Demo Qualified Leads)

We’d like to introduce you to the DQL (Demo Qualified Lead). As a software company, your product is your greatest asset.  So what role does your product play in your demand generation programs?  Can your marketing team leverage your product demos to generate more, better qualified leads, at a lower cost? 

Building relationships with early stage demos

Relationships are the key to success in sales.  Given that demos are a critical element of your sales cycles, how do your demos (particularly your early stage demos) help (or hinder) you in building great relationships with your prospects? 

Pre-sales recruitment and retainment – staffing your demos

Your product demos are a critical step in your sales cycle.  And they require one of your most valuable resources – your pre-sales engineers.  Good pre-sales engineers are a highly prized commodity within any software company.  Great SEs are hard to hire, train and retain.  However, given the low conversion rate of early stage demos, and your “show up and throw up” demos, why are you still using expensive, limited resources when they’re not required?