Do we take software product demos for granted? Should we be investing more energy and attention into demo UX? CEO and founder of Omedym, Greg Dickinson, believes so. Omedym’s solution helps companies craft interactive software demo experiences, intelligently delivering answers to would-be buyers’ questions in real time.

As Internet culture wreaks havoc on our attentions spans, would-be customers ashew the traditional solution evaluation process. Customers demand instant understanding, and rapid results. Omedym achieves this by using analytics to dissect customer data and unpack the intent of buyers with instant fractional demos that answer objections on the fly.

If you want to understand the buyer’s journey, and the best way to connect with customers, this episode is a great place to start.