USE CASE: SALES
Sales teams only get 6% of the buyer’s time
Make sure that when prospects do interact, they are a lot more educated. And by knowing what they watch, you can have more productive conversations and reduce the sales cycle.
USE CASE: MARKETING
Prospects are doing 50-70% of their research on their own
Make it easy for prospects to understand what you do and how you do it. And engage them for longer on your website by giving them something watchable to interact with vs. video they won’t take the time to watch, or even worse, something they won’t read.
USE CASE: SUPPORT
75% of customers want self-service to address support issues
There is little patience for creating trouble tickets or searching a static knowledge library. Help customer find exactly what they need with minimal effort and let support staff focus their time on exceptions.
USE CASE: SUCCESS
80% of purchasers want a consumer-level experience and will switch vendors to get it
No one reads release notes any longer and they don’t have time for lengthy webinars. So remove the friction and give customers an easy way to get excited and informed about a new release.