On the one hand:
Pre-sales engineers are critical to your sales success. Your prospects and customers need to understand what your products do and how they can address their needs.
On the other hand:
Recruiting, training and retaining great pre-sales engineers is hard – and expensive. So utilization and demo efficiency are paramount. However, your current demo process does neither.
You understand the value of great pre-sales, and you’re willing to pay to attract the right people. But while pre-sales resources may be indispensable, it’s probable that you’re spending way too much, simply because you’ve had no other choice until now.
Maybe it’s time to review the economics?
Imagine if you could provide your pre-sales teams with a completely different way to deliver demos that positively impacts your top and bottom line.
One where the customer creates the demo they want, based on their specific interests. Where you can showcase your great demo content and where a single demo can support hundreds or thousands of customers.
And what if your customers had 24/7 access to your best pre-sales resources, without you needing to hire additional pre-sales staff?