Summary

Software buyers have changed. Today’s buyers are always connected, and increasingly expect to experience the products they’re researching – not just read about them, early in their buying journey.

If our buyers want to see our products earlier in their buying journey, how does this affect if, when and how we offer and deliver demos? And how does this affect our pre-sales resources?
In this webinar, our demo-expert panelists discuss the demo dilemmas facing today’s software companies:

  • Should you be giving fewer (or more) demos to your prospects?
  • What demo or product experiences do your prospects want at different stages in their buying journey?
  • How can you effectively use demo feedback to accelerate your sales cycles?

Our panelists also answered questions asked by hundreds of pre-sales engineers around the world who attended this live event.