The B2B buying experience is evolving—and fast. The once-trusted PDF, long the go-to asset in Digital Sales Rooms (DSRs), is no longer cutting it for today's digitally native buyers. Millennials and Gen Z, now a growing force in B2B decision-making, expect content that’s interactive, authentic, and immediately useful.
At Omedym, we believe it’s time to look beyond the PDF and lean into a more dynamic medium: intelligent video.
Gone are the days of one-pagers and static pitch decks carrying the weight of complex B2B sales. Today’s buyer is:
Digitally driven and self-reliant – researching extensively across channels and preferring minimal seller interaction early on.
Speed-obsessed – expecting quick access to relevant, digestible insights.
Skeptical of polish – prioritizing transparency, real people, and authentic stories over marketing gloss.
And what do these buyers turn to most? Video.
📊 95% say video is essential for decision-making
📊 70% engage with video across every stage of their journey
📊 69% favor tutorials and demos for evaluating solutions
Static documents simply can’t keep up. They don’t show personality. They don’t make complex information easier to understand. And they certainly don’t provide insights into what’s resonating.
In contrast, intelligent video:
Buyers connect with real humans—your product team, your customers, your experts—not just your brand logo.
Video helps you show, not just tell. Complex solutions become easier to grasp when explained visually, with context and emotion.
With searchable, chaptered content, buyers can zero in on exactly what they need, when they need it. That autonomy is powerful—and memorable.
Adopting a video-forward strategy doesn’t mean starting from scratch. You likely already have gold: product demos, webinars, customer stories.
Omedym makes this content work harder by transforming it into searchable, tagged, and trackable video assets inside your DSR:
🔍 Searchable Video – Buyers find specific moments by keyword.
🗂️ Auto-Tagged Topics – Content is organized into intuitive chapters.
📈 Engagement Insights – Know exactly what buyers care about, down to the second.
The result? Buyers stay longer, engage more deeply, and build confidence faster.
You don’t need to overhaul your entire content library to see results. Start by replacing one or two frequently downloaded PDFs in your DSR with relevant video clips—especially demos or customer testimonials. Then watch what happens.
Track engagement. Ask for feedback. Use the insights to fine-tune your strategy.
We’ve seen it again and again: when buyers are given the tools to explore content on their own terms, they engage more—and convert faster.
Let’s Get Smarter with Video
At Omedym, we help B2B teams make their content work harder by making video intelligent. If you're ready to modernize your DSR and meet today’s buyer where they are, let’s talk.
For more insights, examples, or implementation guidance, reach out to our team or explore our advisory paper, Beyond the PDF.