Omedym Blog

From Engagement to Conversion: 5 Reasons You Should Drive PQLs (Product Qualified Leads) Over MQLs

In today's dynamic business landscape, the rules of engagement have drastically changed. Buyers are no longer satisfied with mere promises; they demand value upfront. The era of Product-Led Growth (PLG) is upon us and has reshaped the way businesses approach sales and customer acquisition. This paradigm shift emphasizes the importance of letting the product shine, rather than locking insights into how it works behind sales conversations. 

Alex Weitzel
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8 Ways Buyer Engagement Data Helps Sales Teams Close More Deals, More Efficiently

It’s no secret that B2B selling has slowed down and become more challenging. We’ve seen numerous reports  of sales reps missing their quota, deals being pushed into the next quarter, and revenue growth slowing down. To make matters worse, businesses have spent billions of dollars on enablement technology, just to see low adoption and little-to-no improvement in performance. Unfortunately, to save money and operate more efficiently, many businesses have resorted layoffs.

Alex Weitzel
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Blog, Resources

Digital Sales Rooms: Why B2B Companies Need One and Which To Choose

A digital sales room is a virtual space where B2B sales teams can engage with potential clients and customers, share sales materials, collaborate, and close deals. Essentially, it’s a platform that enables a company’s sales team to conduct the entire sales process online, from prospecting and pitching to closing and post-sale follow-up.

There are several reasons why B2B sales teams need a digital sales room.

1.Reach more buyers at the same time

Alex Weitzel
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Blog, Resources

Human-Centered Design: Does Your Sales Process Serve Its End-Users?

Don Norman is a well-known cognitive scientist and usability engineer who has contributed significantly to the fields of human-centered design and user experience. He is best known for his book “The Design of Everyday Things,” which is a seminal work in the field of usability engineering and has been widely influential in the design community. Norman is also a co-founder of the Nielsen Norman Group, a user experience consulting firm, and has taught at several universities, including Northwestern University and the University of California, San Diego.

In this blog, we’re going to take a closer look at human-centered design and the role it plays in B2B sales.

Alex Weitzel
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Blog, Resources

5 Ways Omedym Empowers B2B Buyers to Buy

Empowering buyers to buy is crucial in today’s highly competitive business world. B2B software companies need to provide an exceptional buying experience to gain and keep an edge over their competitors. In today’s market where buyers have multiple vendors to choose from, vendors that make it easier to buy from will win out. The buying process must be convenient, transparent, and informative to give buyers the resources they need to make a confident decision.

This is where Omedym comes in – an innovative buyer enablement platform designed to make software buying easy. Here are five ways Omedym empowers buyers to buy:

1. Gives buyers access to product information early in the buying process

Alex Weitzel
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