From Engagement to Conversion: 5 Reasons You Should Drive PQLs (Product Qualified Leads) Over MQLs
In today's dynamic business landscape, the rules of engagement have drastically changed. Buyers are no longer satisfied with mere promises; they demand value upfront. The era of Product-Led Growth (PLG) is upon us and has reshaped the way businesses approach sales and customer acquisition. This paradigm shift emphasizes the importance of letting the product shine, rather than locking insights into how it works behind sales conversations.