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"Transforming B2B Sales In 2024: The Buyer-Centric Revolution"

Current sales processes yield abysmal results: 69% of reps MISS quota, win rates are down 18%, and average sales price is down 21%. While many struggle, some businesses are thriving using a new, buyer-centric sales process. Hear from ControlQore Co-Founder Caleb Smith, on the impact a buyer-centric sales process has on growth.

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"How To Create A World-Class Buying Experience That Accelerates Deals."

Guest speaker Joshua Gratz, Director of Sales Enablement at Legion Technologies, joins Joe Williams to discuss why a buyer-centric buying process shortens sales cycles by up to 50%!

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"4x CEO Neil Lustig On Why The B2B Sales Paradigm is Broken"

Selling Between the Steps, Ep.3

Guest speaker Neil Lustig, CEO of Arkestro, joins Joe Williams to discuss why the B2B Sales Paradigm is broken and shares his proven GTM approach. 

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"Protect Your Revenue: How To Adapt to Evolving Expectations of B2B Buyers"

Selling Between the Steps, Ep.2

Guest speaker Leah McTiernan, GVP of PreSales at DocuSign, joins Joe Williams to share her perspective on the changing B2B sales landscape and provide valuable insights into new buyer expectations.

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"How To Win Back Influence Over Deals"

Selling Between the Steps, Ep. 1

Guest speaker David Rudnitsky, President and Board Advisor to multiple enterprise SaaS businesses, joins Joe Williams to share how to provide value and build trust in a digital sales motion.