
Why Tech Buyers Would Rather Watch a Demo Than Read Your Product Page
Why Tech Buyers Would Rather Watch a Demo Than Read Your Product Page
Beyond Sales: How Ecosystem Storytelling Is Evolving with Omedym DSR
At Omedym, we’ve always believed that storytelling doesn’t stop with sales. Many of our customers use Omedym’s Digital Sales Room (DSR) to communicate not just with buyers, but with partners, media, analysts, and investors. Why? Because your company grows when your ecosystem grows.
Every stakeholder needs to understand your story — but they need different stories for different reasons.
Partners need clarity. Analysts need depth. Investors want signals. Media needs relevance. The DSR helps teams control access, ensure security, and gain insights into how every audience engages — from what they search to what they watch.
This is the new standard.
But recently, we saw a use case that surprised us — and it was brilliant.
Kevin Miller, Chief Commercial Officer at LegalSifter, built a DSR not for prospects, but for job candidates.
In just minutes, he created a portal where candidates could:
Learn what LegalSifter does
Watch product demos and thought leadership content
Understand the company before a single conversation took place
Just as powerful: Kevin and his team could track how each candidate engaged, from top searches to video views to follow-up questions.
It gave LegalSifter:
A consistent, on-brand candidate experience
Insight into which candidates were truly invested
A scalable way to qualify and educate talent in parallel
What started as a hiring challenge turned into a strategic storytelling moment.
One link. One story. Total visibility.
That’s the power of Omedym DSR — even in places you might not expect.
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