Get back to sustainable growth with Omedym.
Are you being asked to fix increasing CAC, increasing churn, and decreasing growth?
What you're missing is a digital buyer engagement strategy.
Are you being asked to fix increasing CAC, increasing churn, and decreasing growth?
What you're missing is a digital buyer engagement strategy.
Get back to sustainable growth with Omedym.
Your current sales strategy has led to increasing CAC, increasing churn, and decreasing growth.
If you don't change how you sell, you'll risk being out of business in three years.
Get back to sustainable growth with a buyer-centric GTM approach.
Are your KPIs trending in the wrong direction? Omedym can help. Learn how →
Concerned by consistently poor metrics? Omedym can help. Learn how below.
Not happy with the trend in your KPIs? Omedym can help. Learn how →
Your go-to-market strategy is failing you.
Why?
Because B2B buyers have changed and your strategy has not.
Doing MORE of your existing strategy – more people, more seller-centric tech, more training – no longer works.
Read on to learn what works.
B2B buyers have changed. Your GTM strategy has not.
Doing MORE of your existing strategy...
- More people
- More seller-centric tech
- More training
no longer works.
If you agree, you're in the right place.
Join Other Market Leaders
.jpg?width=2000&height=341&name=Copy%20of%20The%20easiest%20way%20to%20sell%20is%20empowering%20buyers%20to%20buy.%20(1584%20%C3%97%20270%20px).jpg "Omedym customers")
How we know "More" doesn't work
Financials from public companies are looking like this:
Financials from private companies are even worse:
.png "Public Financials Revenue, Operating Expense, & Operating Income")
-
MRR growth is down 50% since 2022
-
Net new sales is down 36%
-
CAC is up 50% since 2020
-
Churn is up 29% since 2021
Source: Paddle 2023 Index of 34,000 SaaS businesses
...with operating costs parallel to or exceeding revenue.
How we know "More" doesn't work
Financials from public companies are looking like this:
-
CAC is up 50% last 2 years
-
Churn is up 29%
-
Revenue growth has slowed
-
"No decision" is 40% of pipeline
-
Sales and marketing turnover is at a record high
...with operating costs parallel to or exceeding revenue.
Which creates problems for Sales
-
"We have significantly less access to buyers"
-
"Our deals stall and we don’t know why"
-
"Our productivity is down"
-
"Our sales cycles are much longer"
-
"Our forecast is less accurate than before"
-
"We struggle to engage each member of the buying group"
"We've tried to solve these problems with MORE, which ended up just costing us more." - [Need Attribution]
STOP and ask yourself: How do YOU buy?
.gif?width=750&height=625&name=Are%20you%20happy%20with%20(6).gif "How do YOU prefer to buy?")
What works is giving your buyers the experience you expect as a buyer.
Digital
On-demand
Self service
Product first
Make your buying experience a competitive advantage.
Or keep learning below
The Omedym Buying And Selling Experience
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Buyer Engagement
Buyers engage through a consumer-like, self-service, personalized B2B portal. Ask Siri, ask Alexa, and now ask Omedym.
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Sales Insights
Sales sees every interaction of every buyer, including 30 engagement attributes that power our AI models.
Learn More →
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Sales Action
AI action and AI empowered sales teams guide buyers' digital journey, leading to faster time to close and more deals won.
Results from an F200 Financial Services customer
- 30% deal acceleration
- 20% increase in deal size
- 14% increase in close rate
The Old Way
Omedym's Approach
❌ Make buyers fill out forms to see product demos
- Frustrated prospects
- Extremely high abandon rates
- Wasted budget driving prospects to website
✅ Deliver your best demos and product content to anyone, 24/7
- Engage everyone on the buying team whenever they're interested
- Buyers get the buying experience they want
❌ Force buyers to follow your linear sales process
- Loss of visibility, influence, and control over deals
- Buyers only spend 6% of their buying time with your team
- Fewer win
✅ Allow buyers to engage at their pace with a digital experience guided by sales
- Create educated and engaged buyers
- Dramatically improve sales rep productivity
- 30% shorter sales cycle
❌ Base sales strategy on what buyers tell you during sales calls
- Blind to buyers' true intent
- Lack of visibility into what's driving the buying team
- Unreliable information about where buyers (and you) stand in the deal
✅ See every interaction buyers take with content, down to the second
- Know the entire buying team's authentic intent
- Pipeline is much more accurate
- Achieve higher win rates at lower cost of sale
❌ Rely on email and static content to communicate with buyers
- Emails get ignored or lost in inboxes
- Buyer's are forced to sift through information
- Lack of visibility into engagement
✅ Content used to engage and sell is available to buyers in a personal portal
- 40+% increase in buyer engagement with self-service, on-demand portals
- 30% improvement in win rates because sales understands their real needs and buyers understand your solutions
The Old Way
Omedym's Approach
❌ Make buyers fill out forms to see product demos
✅ Deliver your best demos and product content to anyone, 24/7
❌ Force buyers to follow your linear sales process
✅ Allow buyers to engage at their pace with a digital experience, guided by sales
❌ Base your sales strategy on what buyers say during sales calls
✅ See every interaction buyers take with content, down to the second
❌ Rely on email and static content to communicate with buyers
✅ Make content used to engage and sell available to buyers in a personal portal
It's time to give your B2B buyers the experience you expect as a buyer.
The Old Way
Omedym's Approach
❌ Make buyers fill out forms to see product demos
- Frustrated prospects
- Extremely high abandon rates
- Poor buyer experience
- Wasted budget driving prospects to website
❌ Force buyers to follow your linear sales process
❌ Base sales strategy on what buyers tell you during sales calls.
❌ Rely on email and static content to communicate with buyers.
✅ Deliver your best demos and product content to anyone, 24/7
- Engage everyone on the buying team whenever they're interested
- Buyers get the buying experience they want
✅ Deliver your best demos and product content to anyone, 24/7
- Engage everyone on the buying team whenever they're interested
- Buyers get the buying experience they want
Make buyers fill out forms to see product demos
- Frustrated prospects
- Extremely high abandon rates
- Poor buyer experience
- Wasted budget driving prospects to website
Deliver your best demos and product content on-demand, 24/7 to anyone
- Engage everyone on the buying team whenever they're interested
- Buyers get the buying experience they want
Force buyers to follow your linear sales process
-
Loss of visibility, influence, and control over deals.
-
Buyers only spend 6% of their buying time with your team
-
Fewer wins
Allow buyers to engage at their pace with a digital experience guided by sales
- Create educated and engaged buyers
- Dramatically improve sales rep productivity
- 30% shorter sales cycle
Base sales strategy on what buyers tell you during sales calls
- Blind to buyers' true intent
- Lack of visibility into what's driving the buying team
- Unreliable information about where buyers (and you) stand in the deal
See every interaction buyers take with content, down to the minute & second
- Know the entire buying team's authentic intent
- Pipeline is much more accurate
- Achieve higher win rates
- Lower cost of sale
Rely on email and static content to communicate with buyers
- Emails get ignored
- Your communication gets lost in inboxes
- Buyer's are forced to sift through information
- Lack of visibility into engagement
Content used to engage and sell is available to buyers in a personal portal
- 40+% increase in buyer engagement with self-service, on-demand portals
- 30% improvement in win rates because sales understands their real needs and buyers understand your solutions
Is your operating expense running parallel to, or worse, exceeding revenue?
It's because your existing sales strategy does not align with the transformation in B2B buying.
Get back to efficient, sustainable growth with a buyer-centric approach.
A study of 34,000 companies found:
.png "Signature software (16)")
Traditional sales strategies no longer support how buyers buy, and have led to:
- increasing CAC,
- increasing churn,
- and decreasing growth.
These metrics are not sustainable.
Taking a new, buyer-centric GTM approach, however:
- decreases CAC,
- improves conversion,
- and increases LTV,
helping your businesses grow efficiently and sustainably.
Learn how to take a buyer-centric GTM approach with Omedym
.png?width=400&height=327&name=Signature%20software%20(17).png "Signature software (17)")
It's because your existing sales strategy does not align with today's buyer preferences.
Get back to efficient, sustainable growth with a buyer-centric approach.
Empower your buyers with Omedym.
Struggling to grow revenue effectively and efficiently?
It's because your existing sales strategy does not align with today's buyer preferences.
Get back to efficient, sustainable growth with a buyer-centric approach.
It's a market-wide problem. A study of 34,000 companies found:
Drowning in rising operational costs, CAC, and churn?
It's because your existing sales strategy does not match the transformation in B2B Buying.
Take a digital buyer engagement strategy and get back to sustainable, efficient growth with Omedym.
.png?width=300&height=300&name=Case%20Study%20(10).png "Case Study (10)")
STOP and ask yourself: How do YOU buy?
-
Do you prefer an on-demand, self-service experience?
-
Do you prefer immediate answers to your questions?
-
Do you prefer to see the product without "requesting a demo?"
-
Do you prefer to talk to sales only when YOU want to?
Traditional B2B sales strategies do not support recent changes in buyer preferences,
leaving most businesses struggling to efficiently and effectively grow revenue.
Get back to sustainable growth with a buyer-centric GTM approach.
The B2B marketplace has changed from seller-centric to buyer centric.
And existing sales methodologies do not support today's buyer preferences.
Businesses that don't change to a buyer-centric GTM strategy
will continue to experience increased CAC, increased churn
and slow growth
DONT: do more of your current seller-centric strategy
DO: take a buyer-centric GTM approach
Most businesses are struggling to grow revenue effectively and efficiently.
Why? Because B2B buying has changed, and existing sales strategies no longer support how buyers buy.
A study of 34,000 SaaS companies found:
.png?width=470&height=385&name=Signature%20software%20(16).png "Signature software (16)")
Doing more of your current seller-centric strategy will not work.
It's time for a new approach:
A buyer-centric GTM strategy.
Drowning in rising operational costs, CAC, and churn?
It's because your existing sales strategy does not match the transformation in B2B Buying.
Omedym is the life-preserver you need to get back to sustainable, efficient growth.
Join Other Market Leaders
How Has B2B Buying Changed?
And how does it affect Sales?
1. Buyers want a digital, seller free environment
According to Gartner, 75% of buyers prefer a seller-free environment and predict that figure will exceed 90% by 2025. Buyers don't want to engage with your sales team until is absolutely necessary.
"We have less engagement with our buyers, giving us fewer opportunities to build value or mitigate risk."
2. Buying is no longer a linear process
The buying process today is unavoidably messy. Over 80% of the time, buyers go backwards in the process more than once. Traditional sales tools built for a linear sales process do not support today's convoluted buyer behavior, rendering them obsolete.
"Our pipeline forecast is inaccurate."
"We don't know where buyers are in their process."
"Deals fall silent and we don't know why."
3. Buying groups are larger than ever
Gartner reports that the average buying committee has 14 members - and rising. Rarely does a Sales team speak to every member of the buying committee during their process.
"It's challenging to engage each member of the buying committee."
"We don't know what matters to each buyer."
"Our sales cycles have gotten longer."
4. Buyer's demand product insight early on
"Try-before-you-buy" has become table stakes and not providing it will drive your buyers to your competitors that do. Buyer's want to see what the product looks like on their own, and will navigate to sites like YouTube, G2, and others to gain the insight they want.
"Buyers are going elsewhere to learn about our product before they engage with us."
So, what's the solution? (promised land)
Omedym buyer portals give you the digital channel you need to engage your buyers from prospect to customer.
B2B companies face two options:
.
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Results our customers see
.png?width=450&height=450&name=30%25%20(14).png "30% (14)")
Kevin Miller, CEO LegalSifter
"Omedym is helping us improve our overall conversions. At the end of the day, we need things that get sales done fast, and this platform is a big assist for us."
Neil Lustig, CEO Arkestro
"High barriers to information make buyers navigate away and you lose a sale. Omedym gives our customers a strong self-service journey to learn about products and share that with the rest of the buying team."
It's Time To Digitize The Buying Experience
.png?width=75&height=75&name=30%25%20(18).png "30% (18)")
Engagement
Engagement that draws your prospects in. An always-on product experience delivered digitally by your best sellers, every time.
.png?width=75&height=75&name=30%25%20(19).png "30% (19)")
Insight
Know your buyer’s authentic intent through their digital footprint — see every second of their interactions with your products.
.png?width=75&height=75&name=30%25%20(20).png "30% (20)")
Action
Shorten your sales cycle by helping your buyers buy through product experiences that engage all stakeholders.
