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    🎬 Wistia Trends x Omedym Actions

    Turn 2025 Video Insights into Revenue-Driving Buyer Experiences

    Why This Matters

    Wistia’s State of Video 2025 confirms what many of us already feel: video is the most important content format for modern B2B marketing and sales.

    But knowing that isn’t enough.

    This post breaks down Wistia’s biggest takeaways—and shows how to act on them inside Omedym’s Digital Sales Rooms (DSRs). Whether it’s AI-generated explainers or long-form webinars, we’ll show you how to turn static content into interactive, buyer-ready experiences.

    🔁 Trend #1: Webinar Content Is Underused

    “Only 1 in 5 marketers host webinars with the goal of growing their content library.”
    — Wistia, 2025

    🚀 What to Do with Omedym

    Webinars don’t have to sit idle after the live event. In Omedym, you can:

    • Add natural-language questions tied to key moments in the recording

    • Let buyers search or click to jump to exactly what they want to know

    • Share webinars that feel like a personalized, on-demand Q&A

    ✅ No editing. No timestamps. Just answers that accelerate deals.

    📍 Trend #2: Video Placement Matters

    Wistia found that videos on contact pages, thank you pages, and galleries drive the highest engagement rates.

    🚀 What to Do with Omedym

    Use your Digital Sales Room like a high-performing landing page:

    • Record a personal welcome video in-platform

    • Add a follow-up video post-demo or post-call

    • Create mini-galleries of content for different personas or priorities

    Buyers engage more when content feels like it’s made just for them—because it is.

    🧠 Trend #3: Short-Form Isn’t About Length. It’s About Relevance.

    “Engagement rates dropped the most for short-form content. It’s not about shorter attention spans—it’s about higher expectations.”
    — Wistia, 2025

    🚀 What to Do with Omedym

    Don’t spend hours creating tiny video clips. Instead:

    • Use in-video search to make long-form content instantly navigable

    • Add curated questions so buyers can jump to what matters

    • Turn a 45-minute demo into a self-serve, high-conversion experience

    Less production. More performance.

    🤖 Trend #4: AI Video Creation Is Booming

    Wistia reports:

    • 41% of professionals now use AI to generate video

    • 61% use AI for captions, dubbing, or translation

    🚀 What to Do with Omedym

    AI tools like Lumen5, Synthesia, and Pictory are perfect for fast content creation. But once the video is done?

    Use Omedym to:

    • Embed the video into a searchable, trackable DSR

    • Add rep-recorded context alongside AI-created explainer clips

    • Deliver a personalized, data-informed experience to every buyer

    Create with AI. Deliver with Omedym.

    Final Thoughts: From Insight to Execution

    Wistia shows the direction video is headed.
    Omedym gives you the tools to get there.

    Whether you're using webinars, AI content, or rep-recorded explainers, Omedym helps you:

    • 📽️ Make every video searchable and actionable

    • 🤝 Personalize the experience by role, stage, or question

    • 📊 Track engagement to prioritize follow-up

    ✅ Want to See It in Action?

    🎥 Book a Demo – See how Omedym activates your video content

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