🎯 Webinars Are Long—Here’s How Omedym Makes Them Work Harder

Webinars are one of the most powerful tools in modern B2B marketing. They generate demand, demonstrate expertise, and help build trust with buyers. But once the live event ends, many companies are left with a problem:

Webinar replays are long—and most buyers won’t watch them.

According to Wistia’s 2025 State of Video report, webinars rank among the most impactful types of video, second only to product demos. Yet most organizations stop at uploading a full replay and maybe a few clips.

“Only 1 in 5 marketers host webinars with the goal of growing their content library.”
— Wistia, State of Video 2025

This creates a major disconnect: buyers want fast, self-serve access to information, but most replays make them scrub through 30–60 minutes of content to find what they need.

At Omedym, we believe that’s a missed opportunity. We turn every webinar into a high-value, searchable resource that serves stakeholders well beyond the live event.

🔍 The Power of In-Video Search

Think about your last webinar replay. Maybe it included:

• A product demo with detailed feature walk-throughs

• A customer success story or panel

• A deep dive into implementation, security, or ROI

All valuable—but buried inside a 45-minute video.

Omedym changes that with in-video search built directly into our Digital Sales Rooms. This means:

• Buyers can type in keywords like "compliance," "pricing," or "integration"

• Instantly jump to the exact moment it’s discussed

• Share links to specific timestamps with internal stakeholders

“If you don’t hook them in five seconds, they’re gone.”
— Henry Ceiro, Dropbox, quoted in Wistia’s 2025 report

Omedym helps you hook them—even after the webinar is over.

🎥 From Passive Replay to Buyer-Led Discovery

Instead of just housing your replay, Omedym turns it into an interactive, self-directed experience that accelerates deals and supports complex buying teams.

Our customers use in-video search to:

• Support multi-threaded buying by letting each stakeholder explore what they care about

• Reduce repetitive sales follow-up by letting content answer questions automatically

• Repurpose long-form webinars into precision tools that live across the funnel

While Wistia’s research confirms that webinars should drive long-term value, Omedym ensures they actually do—by removing friction and making every second of video content searchable, discoverable, and usable.

🚀 Ready to Make Your Webinars Work Harder?

Your buyers are busy. Give them the ability to find exactly what they need—instantly.

With Omedym’s in-video search, you can:

• Maximize the ROI of every webinar

• Deliver relevant content at the exact right moment

• Empower stakeholders to self-educate and move faster

📌 Want to see how it works?
[Request a Demo] or [See an a Sample Digital Sales Room] and experience how Omedym makes video truly actionable.