How LegalSifter Reinvented Sales Hiring with Omedym
Hiring sales talent has always been a high-stakes endeavor. For LegalSifter, a company known for its smart legal technology, the process recently got a major upgrade—with a surprising twist. Kevin Miller - Chief Commercial & Strategy Officer (and a long-time Omedym customer) discovered a way to use the platform, typically designed for engaging buyers, to streamline and elevate their sales recruiting process.
The Challenge: Sales Hiring at Scale
Like most companies, LegalSifter faced the complex challenge of efficiently screening and hiring top-tier sales professionals. When a job posting goes live, hundreds of resumes flood in. To navigate this influx, LegalSifter implemented a structured three-step review process:
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Resume Screening
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Prescreen Interviews
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Final Presentation Round – Candidates present a 30-minute session on why they’re a strong fit and outline their 30/60/90-day plan.
While this method helped narrow down the candidate pool, one recurring issue stood out—how to equip candidates with the right information about the company and its products without burning team resources.
The Insight: Treating Candidates Like Prospects
That’s when Kevin had a realization: “This is no different than a sales call with a prospect.”
Rather than manually prepping candidates or directing them to the website, Kevin and his team turned to Omedym—the same platform they use to educate prospective customers.
They customized their existing Omedym portal, originally designed for prospects, and repurposed it to provide job candidates with a self-guided, immersive learning experience.
The Impact: Time Savings and Better Candidate Insights
The results were impressive and immediate. By using the portal:
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Time was saved: Team members no longer had to conduct repetitive walkthroughs.
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Seriousness was measured: The platform provided insights into how long each candidate engaged with the material.
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Value articulation was tested: Candidates’ final presentations revealed how well they understood and could convey LegalSifter’s value proposition.
Not only did this approach streamline the internal process, but it also gave candidates a richer, more flexible way to prepare—one they deeply appreciated.
A Framework Worth Replicating
Reflecting on the experience, I couldn’t help but smile. Kevin’s approach mirrored the best practices in customer engagement:
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Invite them into a meaningful experience.
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Measure their engagement.
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Evaluate how well they can synthesize and communicate your value.
Kevin just applied this framework to hiring—and it worked brilliantly.
Final Thoughts
LegalSifter’s innovative use of Omedym showcases a new frontier for talent acquisition. By borrowing tools and tactics from sales and applying them to recruitment, companies can not only make better hires but also deliver a more professional and empowering candidate experience.
If your team is looking for a smarter, scalable, and more engaging way to hire, you might not need a new tool—just a fresh perspective.
You can hear directly from Kevin here
