Three Big Challenges Of Growing Qualified Pipeline

1. B2B Buyers expect a B2C experience.

B2B prospects expect the same self-service, content rich experience they’ve been conditioned to receive with B2C. They want to go at their own pace, to learn about your products before they engage sales, and want a light touch, quick response to their questions.

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2. The current sales approach drives buyers away. 

A rigid, step-by-step selling process frustrates early prospects who are not ready to talk to sales, making them unwilling to do discovery. And throwing more resources at early prospects makes the problem worse.

3. Companies are not using their products to build pipeline. 

Early prospects expect a self-service, rich product experience to gather product knowledge before engaging sales. Withholding product information limits their ability to self-qualify and encourages them to seek other options.  

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Today's B2B Buyers Expect A B2C Experience.

B2B prospects expect the same self-service, content rich experience they’ve been conditioned to receive with B2C. They want to go at their own pace, to learn about your products before they engage sales, and want a light touch, quick response to their questions.

The Current Sales Approach Drives Buyers Away.

A rigid, step-by-step selling process frustrates early prospects who are not ready to talk to sales, making them unwilling to do discovery. And throwing more resources at early prospects makes the problem worse.  

Businesses Are Not Using Their Product To Build Pipeline.

Early prospects expect a self-service, rich product experience to gather product knowledge before engaging sales. Withholding product information limits their ability to self-qualify and encourages them to seek other options.  

Omedym Provides A New Approach To Grow Qualified Pipeline: Personalized, Buyer-Centric Digital Sales Rooms

We give today’s B2B prospects what they want and expect — a self-directed digital-first experience, with the power to search for what matters to them. 

Prospects search for what matters to them

How We Do It

  • Digital rooms can be hosted on your website or can be created and personalized in seconds by sales.

  • Each DSR is an intuitive, user-friendly space that provides personalized, always-available content.

  • In-video search, recommendations, and topics make it easy for prospects to explore your products when it's right for them.
  • Prospects gain product knowledge from demos, videos, sales presentations — any video or PDF content you choose — and qualify themselves.
  • Everyone on the buying team can engage in the process without needing sales to facilitate a meeting.
  • Configurable CTAs to book meetings, invite colleagues, and chat allow prospects to initiate next steps.

Why This Works

  • We make it easy for your prospects to explore and build confidence in your products, early in their process, without friction. 

  • We give your sales team a digital teammate that allows them to connect with and digitally sell to every prospect — even on nights and weekends.

  • By integrating into your  web environment and sales process, we become another teammate on your pursuit team — a compliment to your team’s daily workstream.

The Value It Delivers: Unlock Your Pipeline Potential

Instead of forcing potential buyers through a rigid sales process that turns 90% of them away, offer a flexible, buyer-friendly experience that lets them qualify themselves. 

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Prospect Confidence

Make it easy for your prospects to explore and build the confidence in your products needed to move forward in the buying process, without friction.

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Easy To Do Business With

Earn a reputation as easiest the provider to do business with in your market.

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Buyer-Qualified Pipeline

Improve pipeline quality, as pipeline generated by Omedym is buyer-qualified and based on authentic engagement.

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Reach More Prospects

Enable your sales team to scale more efficiently through standardized and streamlined digital engagement.

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Ongoing Digital Discovery

Make digital discovery an automated and integrated part of the sales process.

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Efficiently Nurture Prospects

Automatically scores and prioritizes prospects based on their activities so sales can more efficiently nurture early prospects.

Why Sales & Sales Enablement Pros Love Us

Simplicity

  • Very easy for Sales reps to use - no training required. Log in and go!
  • Sales reps can build personalized portals in under 60 seconds.
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Fast Implementation

  • Make use of your existing video and documents. No need to create anything new.
  • New Omedym customers can be up and running in hours, not days or weeks.
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Google-Like Search

  • Buyers enjoy a walk-up, user-friendly interface that makes it easy to search and find the information they need inside your content.
  • Buyer actions, including searches, content watched, and topics chosen, tell Sales reps what matters to buyers.
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Lifecycle Engagement

  • One deployment supports Marketing, Presales, Sales, and Customer Success.
  • Omedym supports the entire customer lifecycle, from the first-touch on your website, to a closed-won deal, to onboarding and implementation.
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Over 50,000 buyer-centric digital sales rooms built! Read why users love it.