Empowering buyers to buy is crucial in today’s highly competitive business world. B2B software companies need to provide an exceptional buying experience to gain and keep an edge over their competitors. In today’s market where buyers have multiple vendors to choose from, vendors that make it easier to buy from will win out. The buying process must be convenient, transparent, and informative to give buyers the resources they need to make a confident decision.
This is where Omedym comes in – an innovative buyer enablement platform designed to make software buying easy. Here are five ways Omedym empowers buyers to buy:
1. Gives buyers access to product information early in the buying process
Most businesses require buyers to submit personal information to access product information, and over 80% of buyers abandon the page. Omedym’s platform makes it easy for buyers to experience the product before even talking to a sales representative. Buyers have on-demand access to product content (think demos, videos, whitepapers, etc.). It allows early-stage buyers to do their own qualification without wasting time or resources.
2. Lets buyers get answers to their questions immediately
One of the biggest pain points for buyers is not getting their questions answered quickly enough. Omedym’s platform addresses this issue by indexing every word of video and PDF content, allowing buyers to search across all content to get immediate answers. Searching allows buyers to get the information they need, when they need it, to make a confident purchase decision.
3. Makes it easy to add other members of the buying committee to the process
SaaS transactions typically involve several decision-makers. With a few clicks, buyers can invite colleagues to the portal. Because Omedym is accessible on-demand, members of the buying committee can get their questions answered on their own time and get informed quickly.
4. Lets buyers access portals when it’s convenient to them
Omedym’s platform is accessible anytime, anywhere, and from any device, making it easy for buyers to experience the product on their terms. Buyers can access their portal, review product content and sales material at their convenience, ensuring they have the information they need, when they need it, to make an informed decision.
5. Provides simple communication channels with sales to build needed relationships
The most successful buying processes are digital AND human. Omedym’s platform provides simple communication channels between buyers and sales representatives. Buyers can chat with sales in real-time, exchange files, schedule a meeting and more. This ensures that buyers can access the human element of the sales process that is essential to completing a transaction.
Empower your buyers to buy
Businesses that empower their buyers to buy will thrive in 2023 and beyond. Omedym’s platform provides an exceptional buying experience that gives buyers the tools to make a confident buying decision.
Interested in seeing Omedym’s buyer enablement in action? Click here.