We Need to Elevate the Position of Solution Engineering
B2B buyers have evolved. B2B buyers are product-centric. The product, how it works, adds value, scales, is secure, and what problems it solves are at the center of...
Posts by:
Kate Johnson
“50% of demos are wasted.” But are they actually?
“50% of demos are wasted” that’s what I hear all the time. But are they actually?
I acknowledge that we do not want our valuable resources being misused on demoing...
